Coating costs range from $1.00-1.80/sq ft whereas Re-roofing costs range from $2.50-7.00/sq ft. Most of the old roof will be throw away wasting loads of reparable materials, thus wasting money. Also, the cost of new metal has risen dramatically due to the struggling steel market, making replacement more expensive than it has ever been.

Air conditioned buildings that are coated with White Elastomeric have energy reductions between 10-20% annually. In most cases the cost of the coating system pays for itself in 10 years.

The coating systems can be re-applied forever without removal of any existing roof materials. The old one wears off in 15 years, and when that happens, just clean and recoat. After the coating wears off then all of prep work (seam-sealing, rust-priming, etc.) will not have to be done again, thus yielding a lower second time cost for the customer.

The customer does not always know how long they will be in the facility, so being able to apply 1, 2, or more coats allows the customer to customize the coating solution around the best guess of the company’s future. Many customers are thinking of expanding their business and will move or tear down the building. In this case, a short-term solution would be best, such as a waterproof system or 1-coat system.

Other customers are confident they will be in the building for at least 15 years and want to save a bit more money by having another coat installed on the first application. Most customers stick with a 15 year system and a 10 year warranty to balance cost and variable market conditions. With other roofing alternatives, a huge chunk of money must be paid initially, thus limiting the customer’s financial flexibility.

Coating systems can be completely written-off as maintenance for tax-purposes. If a building is air-conditioned, coating with White-Elastomeric will yield generous government provided tax credits, exact percentages varying from state to state.

Using strong and reputable material manufacturers such as Uniflex reduces the risk that anything defects will occur with the materials, and increases the likelihood that they will back a warranty issue.